The Story Behind "INERT"

"Fitness is a lifestyle, not a destination. It's something we have to commit to every day."

                                                         -Naval Ravikant
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We believe that a peaceful life comes with a healthy lifestyle and eating right, and who doesn’t want a peaceful life, right? As per research, our Indian diet can hardly provide 0.6g protein per kg of body weight whereas, the recommended dietary allowance to prevent deficiency for an average sedentary adult is 0.8 to 1.0 grams per kilogram of body weight. Most people don’t even understand what importance protein plays in our health and growth.
 
We are firm believers in leading healthy lifestyles and have always been health-conscious about what we consume daily. We realized, our Indian diet does not provide us with enough protein to reach the dietary recommendation, so we went into the market to look for an easy and reliable source to have protein at any time of the day and found “protein bars” is the right choice. We tried many products, but most products are loaded with preservatives and lots of sugar to enhance their taste, which makes them unnatural and unhealthy on many levels, and to top it up they are all extremely expensive.
 
So, we took it into our own hands and started with a small kitchen experiment to make a healthy, 100% natural, without any preservatives, sugar-free, and rich in high-quality protein – INERT protein bars. 
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It is difficult for people to buy 50gm/100gm protein bars every day. Thus, to solve this problem, we at INERT are making protein bars available in 1/2kg and 1kg boxes which enable our customers to include these protein bars in their daily diet. 

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